Owner Liquidity
We provide capital to owners who want to convert a portion of their existing business value into cash without selling the company outright.
Mergr is a technology-enabled capital platform providing flexible growth and liquidity capital to owner-operated businesses.
Mergr provides liquidity to owners who want to access capital without giving up control. Our platform combines technology, financial data, and investment analysis to structure flexible solutions around each owner's specific goals and circumstances.
We believe owners should have more ways to access institutional-quality capital without being limited to traditional loans or forced into an outright sale.
We evaluate the company, ownership, financial performance, market position, growth opportunities, and capital requirements before determining the appropriate investment structure.
We structure investments that convert business value into usable capital for owners and companies, creating a path from today's value to tomorrow's growth.
Philosophy
Three principles guide Mergr: capital should expand an owner's options, investment structures should reflect each business, and technology should make private capital more efficient to access and deploy.
Owners should be able to access the value they have created without treating a full company sale as the only source of liquidity. We provide another path between holding and exiting.
Every business has different cash flows, ownership dynamics, growth opportunities, and capital requirements. We design investments around those economics rather than forcing businesses into standardized financing.
Private capital remains fragmented and information-intensive. Mergr uses technology and data to streamline diligence, evaluate opportunities, structure investments, and create a more efficient capital experience.
Strategies
We provide capital across the most important moments in an owner's journey, from unlocking existing equity to funding acquisitions and accelerating expansion.
We provide capital to owners who want to convert a portion of their existing business value into cash without selling the company outright.
We invest directly into businesses pursuing expansion, acquisitions, new markets, technology, hiring, or other initiatives that can materially increase enterprise value.
We combine equity and credit characteristics to create customized investments with defined economics, downside protection, and participation in future business value.
We invest minority capital to support shareholder distributions, ownership transitions, and balance-sheet restructuring—providing liquidity and flexibility without requiring owners to sell control or give up future upside.
Our underwriting framework focuses on four areas that determine whether a company can support new capital and create additional value.
Business
FundamentalsWe assess the market, competitive position, customers, management team, revenue model, margins, and durability of the underlying business.
Financial
PerformanceWe analyze revenue, EBITDA, cash conversion, working capital, leverage, liquidity, and historical performance to establish a clear financial baseline.
Capital
CapacityWe determine how much capital the business can responsibly support and how new capital should interact with existing debt, equity, and ownership.
Upside
PotentialWe identify operational, strategic, and market opportunities capable of increasing earnings, expanding scale, and creating additional enterprise value.
Process
Our technology-enabled process combines efficient data collection with fundamental investment analysis to move from initial evaluation to funded transaction.
We review company information, financial performance, ownership, capital requirements, and objectives to determine whether an opportunity fits our investment criteria.
We model potential structures and determine the appropriate amount, security, economics, governance, and liquidity mechanics for the transaction.
We complete diligence, documentation, approvals, and funding through a streamlined process designed around speed, clarity, and certainty.
We track financial performance, business developments, capital deployment, and investment milestones throughout the life of the investment.
Communication
Private capital should be straightforward to understand and easy to navigate. We combine direct communication, transparent economics, and technology-enabled execution throughout the investment process.
We explain the economics, structure, rights, obligations, and potential outcomes of each investment clearly before capital is committed.
Owners work directly with the investment team throughout evaluation, structuring, execution, and ongoing portfolio management.
Our technology reduces unnecessary friction across data collection, diligence, analysis, documentation, and transaction management.
We move decisively when an opportunity fits our criteria, with an emphasis on clear decisions and reliable execution.
We work with established private businesses and the people who advise them when conventional financing or a full sale does not provide the right solution.
Business owners seeking liquidity, growth capital, acquisitions, or a more flexible source of capital.
Founders seeking to access the value of a successful business while continuing to participate in its future.
Management teams pursuing expansion or strategic initiatives that require capital beyond traditional financing.
Investment bankers, M&A advisors, attorneys, and other intermediaries representing businesses seeking alternative capital solutions.
Tell us about the company, ownership, financial profile, capital requirement, and objectives. We'll determine whether Mergr is the right source of capital for the opportunity.
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